Hello everyone, my name is Hanfei and I have been engaged in local life for almost 4 years. Currently, the company's main businesses are Alternative Payment Methods, Local Life, and Software Development. This is also my first time writing an article to break down our services for several cloud chain customers. Although the traffic has declined this year, we have done a good job and it is still very good.
To make a short video matrix, focus on these two points: low cost and high staff efficiency. In any case, it is the most cost-effective. I don't write many articles, but this is my first time sharing. Please forgive me.
Today we will mainly talk about the practical disassembly of short video matrices. If it's good, we will talk about our unmanned LIVE matrix later.
How to edit and manage 500 accounts by one person, output content uniformly, and then mount different store locations for each account
This should be a rigid demand issue for many local life teams to serve brand customers
The first step of creation:
Videos related to local lifestyle group buying do not require any innovation or thinking, just ' copy '.
How to copy? Copy who?
Copy what: copywriting, video title, release title, topic, dubbing, music, form of expression
Copy who :
Starting copy: Group buying experts, are the most sensitive group of people to traffic.
Copy of copywriting: peers,
Directly search for industry terms
Douyin Hotspot Treasure, search for low-fan popular videos related to the industry in the past 7 days.
Video to copywriting, use Douyin Mini Program, open Mini Program on the computer, no ads
Dubbing copy, do not modify a single word in the first 5 seconds or the first sentence, which can basically ensure your 5-second video completion rate.
Display form: When copying copy, find the appropriate display form
The core of creation: turn your selling points into videos, and ride on hot topics and holidays
When looking for copywriting, you should save good titles and formats
Finally, ChatGPT for copywriting, currently our team in the use of the process, there are basic cases of feeding, and after training, put forward good questions, creative efficiency can be improved 10 times
Step 2 Shooting:
According to the amount to be edited, we shoot. The basic number of materials collected and edited per shooting is between 500-3000. We usually edit about 3000 videos with 500 materials
Each video lasts between 3-10 seconds. There may be some differences in the shooting of materials from different industries. For example, in the beauty industry, massage highlights stress relief and requires variable speed. In the catering industry, the main focus is on atmosphere and food temptation. Normal speed is sufficient
When shooting, we must pay attention to the quality. While the quantity is large, we must also ensure the quality. The quality of the material will affect the conversion rate of group buying and the video stay
Screenshot of a beauty client's single video collection in early April. In one afternoon, three people shot 3,000 pieces of footage
Step 3 Editing:
Editing is the core of the whole
Previously, we purchased most of the short video-related products on the market, including PC local, cloud, and SaaS, totaling about 10 sets. In the end, we developed our system for various reasons, such as high cost, slow updates, unsmooth usage, and various restrictions. Because the team was mainly busy developing our Alternative Payment Method system before, and the cost of self-development was indeed high, the cost of purchasing various software was not low, so it was better to invest in development ourselves.
The following is a breakdown and introduction of our editing ideas, and the most important thing is to provide everyone with inspiration
The first step in editing is material processing
This tool can be very good for single material editing, and batch processing with CR VideoMate
Single video quick segmentation software: https://www.123pan.com/s/HQeA-qe1Sh#3519 download link
The second step is to classify the materials
Classify according to the copy, editing, or material content
Step three, upload materials
Step four, dubbing and subtitle recognition
Step five, editing
Write a good title, choose a good font, special effects, color matching, etc., to show a good effect
The camera footage, dubbing, and background music are all randomly selected. The most important thing is that Douyin supports follow-up and re-creation, so the copywriting and music will not be affected.
Step 6: Edit into a video, because cloud editing only takes 5 minutes to edit 1000 videos
Step 7 Video Distribution
The first step is account authorization, bound to our backend.
The most important thing is that one authorization can be stable for six months, which can reduce a lot of costs
Step 2: Distribution
Distribution, multiple titles, the system will randomly select one to publish
Positioning each account will bind their own store positioning POI, Send out, each store account's own store positioning so that you can produce a video and a release will be distributed to all store accounts
Step 3: Data review
The data of the published videos can be updated every day. If you are interested in commenting, you can reply automatically through the system.
We are now applying for a private message management function. If any brother applies, we can do development for free.
Function introduction: After user authorization, users can send and receive Douyin private messages and group chat messages through the third-party app, and support rich media message types, including but not limited to text, pictures, videos, message cards, etc.
Just recently participated in sailing, and many friends asked me to share. This year, I also plan to exercise my desire to express myself. I will simply share my practical experience and provide some ideas for colleagues who are making money and living locally
This time we didn't talk about how to get so many matrix accounts and how to cooperate with employees. As for the next issue, 10 registered and managed 1000 accounts, real cases, we will try to write them next week
Final self-introduction:
A positive post-95s, engaged in the local life industry for 3 years, focusing on Douyin life services this year. The team was fortunate enough to receive two CCTV news broadcasts, People's Daily reports, and participated in the recording of Ant Group's listing, with over 200 service provider partners nationwide
Available resources: 1. All resources related to local life, and chain brand service experience, which will be continuously shared in the future. It is also my own experience of learning and paying for pitfalls, hoping to help more people avoid being exploited. 2. The entire solution for the beauty industry, including whole-link operation experiences such as drainage, transaction, conversion, and payment sharing. 3. Various tools and software related to short videos, editing, referral, and multi-account management matrix system
Welcome to link, exchange, and cooperate.