Filming Precautions
- Real-person filming should be scheduled according to the merchant's operating hours.
- Each shot should be steady and slow, with a duration of 3s-10s. (Focus on the most important essence of the service)
- When filming products, pay attention to the shooting angle and the impact of lighting. (Overly bright light can cause reflections or color changes in the product, etc.)
- Try each shot multiple times, film from multiple angles, and select the best shots for use.
- When filming the environment, ensure that the overall brightness is sufficient.
- Unless there are special requirements, shoot in landscape mode. (For mobile phone filming, the resolution should be above 1080p)
- Scenes of bustling guests and full houses must be filmed.
- Delete any ineffective videos before sending them.
- 15 photos need to be taken (3 of the storefront, 7 of the products, and 5 of the store environment).
- All scenes involved in the video must be filmed.
- For environmental shots, film each scene from multiple angles with various camera movements.
- All shots should be categorized into seven parts: storefront, store environment, project products and services, in-store customer service, project service process, customer consultation, and full house. Do not repeat, upload to Alibaba Cloud Disk, and name the total file after the full name of the merchant's business license, then create a share and upload to the corresponding form or group.
Matrix Short Video Shooting Checklist
Filming Guide Checklist (This contains a compilation of short video shooting guides from a large number of customers. If not available, please contact the operations staff)
Practical Suggestions:
- Planning: Communicate with the restaurant in advance to determine the shooting time, special dishes, and other key information.
- Lighting: Ensure that the shooting is done under natural light or good lighting conditions, especially for dishes, as lighting greatly affects the effect.